Survey Reveals Strong Support for Anti-Speeding Technology Among U.S. Drivers

A recent survey by the Insurance Institute for Highway Safety (IIHS) has revealed that over 60% of U.S. drivers support the integration of intelligent speed assistance systems (ISAs) in their vehicles. This survey, involving 1,802 drivers, sought to understand public opinion on technologies designed to reduce speeding—a factor in more than a quarter of U.S. traffic fatalities.

The IIHS conducted a survey to gauge driver support for ISAs, which are technologies that use speed sign-recognition cameras or GPS-linked speed limit data to alert drivers when they exceed the speed limit. More than 60% of respondents found it acceptable for their vehicle to provide audible and visual warnings when speeding.

This survey was conducted among 1,802 drivers across the United States, reflecting a broad spectrum of opinions from everyday drivers. The findings were published on June 13, 2024.

Speeding is a significant contributor to traffic fatalities, accounting for over 12,000 deaths in 2022 alone. The adoption of ISAs could drastically reduce these numbers by curbing speeding behavior. As of next month, the European Union will mandate all new vehicles to have ISA systems, highlighting the global shift towards safer driving technologies.

Key Insights from the Survey

• Widespread Support: More than 60% of U.S. drivers support the use of ISAs.

• Safety Concerns: Over-speeding contributes to over 25% of U.S. traffic fatalities.

• Technological Solutions: ISAs can help monitor and control vehicle speeds, potentially eliminating speeding tickets.

• Future Outlook: The EU’s mandate for ISA systems in new vehicles showcases a commitment to road safety that could influence U.S. policies.