Amplify Life Secures $20 Million in Series B Funding to Accelerate Growth

Amplify Life Insurance, a San Francisco-based startup, announced the successful completion of a $20 million Series B funding round. The round was co-led by Crosslink Capital and Anthemis, with additional support from Munich Re Ventures, Moneta Ventures, Evolution Ventures, and Greycroft.

The funding boost is a significant milestone for Amplify Life Insurance, a company founded in 2019. Specializing in universal life insurance, Amplify helps consumers compare various life insurance products.

The funding announcement was made recently in 2024. This substantial investment highlights Amplify's growth and potential in the insurtech space. With plans to expand its team from 100 to approximately 125 employees, particularly in B2B functions and data infrastructure, the company is poised to enhance its service offerings and market reach. Since its inception, Amplify has assisted over 4,000 customers, underscoring its commitment to improving access to life insurance.

The new capital will enable Amplify to further develop its technology and data capabilities, ensuring more consumers can benefit from tailored life insurance solutions. This growth not only signifies Amplify's success but also points to the increasing importance of innovative insurtech solutions in the modern insurance landscape.